AuthKit Analytics: Understand user growth at a glance

Authentication sits at the center of your product. Every signup, every returning user, every organization expanding its footprint flows through AuthKit. Until now, that data has powered access control, but not visibility.

AuthKit Analytics makes that data visible.

It’s an analytics dashboard built directly into AuthKit, giving you immediate insight into user activity and organization growth, without wiring up a third-party tool.

Understand growth at a glance

AuthKit already sees every login, every active user, every new account. With AuthKit Analytics, that data becomes actionable.

The t starts with a focused set of metrics designed to answer common product questions:

• Active users with daily, weekly, and monthly views.
• New vs. returning users across each time period.
• User activity across organizations, so you can compare engagement across your customer base.
• New users by organization, to see where adoption is increasing.

To access all this information go to WorkOS dashboard > Authentication > Analytics.

Whether you’re auditing early traction or monitoring usage across enterprise customers, you can now see how your product is actually being used directly within WorkOS.

And because these metrics are available over time, you can do more than measure growth:

• You can spot trends as they emerge.
• A steady climb in weekly active users.
• A slowdown in new signups.
• A drop in returning usage that signals friction.

Good or bad, the data gives you a more accurate understanding of how your product is performing.

Why build analytics into AuthKit?

We’ve heard a few consistent themes from teams using AuthKit:

• Some haven’t yet set up robust analytics tooling elsewhere and want visibility into growth without additional infrastructure.
• Others already track these metrics in external tools, but want a source of truth to cross-check against.
• Many want to understand growth and engagement at the organization level, not just at the individual user level.

AuthKit already has the underlying data. AuthKit Analytics simply makes it accessible.

Organization-level visibility

For B2B products, usage is rarely evenly distributed. A handful of organizations may drive most of your activity. Others may sign up but never expand beyond a single user.

AuthKit Analytics lets you see engagement and new user growth across all organizations, so you can:

• Identify which accounts are growing versus stagnating.
• Spot organizations with high sign-up volume but low ongoing activity.
• Monitor engagement trends across your customer base over time.

This makes it easier to understand not just how many users you have, but how healthy your customer base actually is.

Instead of exporting events or building custom queries, you can analyze organization-level performance directly in the AuthKit Analytics dashboard.

No additional integrations required

Today, teams often connect authentication events to tools like Google Analytics or Segment via the Events API. That approach works, but it requires additional setup and ongoing maintenance.

AuthKit Analytics provides a lightweight alternative:

• No third-party integrations.
• No additional instrumentation.
• No custom event wiring.

Just open the dashboard and see your data.

Available today

AuthKit Analytics is available today for all AuthKit users.

If you’re already using AuthKit, you can open the dashboard and start exploring user and organization insights immediately.

Take a look at your active users. Review new versus returning trends. Explore activity across your organizations.

We’re starting with the metrics teams ask for most. As you use it, tell us what would make it more useful for your workflow.  Your feedback will shape what we build next.